journalist.
content marketing writer.
islander.
HELEN IATROU
“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails”
WILLIAM ARTHUR WARD
EXPERIENCE
Spanning three decades
Let me steer you in the right direction. With more than three decades’ combined experience in media, marketing, PR and brand work, I know both sides of the coin – editorial and commercial – very well. Yes, I went from hack to flack and back. After working for more than 12 years in PR/media relations in the private and public sectors, I returned to my beloved journalism and (re)discovered the world of content marketing.
FOR ALL OF YOUR
content needs
Whether you need a lively first-person travel narrative, content marketing copy that inspires, an informative blog post your customers will actually read, word-perfect copywriting or scintillating social media copy, I’m here to help.
Portfolio
SOME OF MY FAVOURITE TALES
BRAND WORK
a little about me
Weaving words into content that engages the reader at the critical introduction, keeps them reading till the final word and sparks a connection that makes that content memorable for them. That is the ultimate goal, right?
I am an experienced content marketing writer, trained journalist and eagle-eyed copy editor.
I write about travel, sailing, yachting, food, lifestyle, culture, health and wellbeing, sustainability and midlife fitness and wellbeing. Based in Athens since 1996, Greece is my main area of expertise.
I produce written content, ranging from editorial features to content marketing copy, for global travel, lifestyle and yachting brands.
Editorial clients include Lonely Planet, National Geographic Travel, Travel + Leisure, Condé Nast Traveller, Robb Report (US), CNN Travel, CNBC Travel, AFAR, Food & Wine, Thrillist, Adventure.com, Men’s Journal and Worth,
Content marketing and copywriting clients include Marriott Hotels & Resorts, Four Seasons Hotels and Resorts, The Luxury Collection, Design Hotels, Engel & Völkers Yachting, Happify Inc and Northeastern University.
Fun fact: A passion for sailing that began in 2017 borne from a life-long love of the sea prompted me to leave the corporate world and establish my micro-business.
LOST FOR WORDS?
LET ME HELP
you express what you have in mind
TESTIMONIALS
“I highly recommend Helen Iatrou as a writer and an observer of Greek culture. She has proven through years of writing and copy-editing at the Athens News and other estimable publications her eye for detail, an instinct for brevity and a preservation of all that is substantive”
JOHN PSAROPOULOS
Clients
WEAVING
